This is an amazing way to catch eyeballs. Though I don't see any branding, it sure would have enough traction.
Source: http://www.xmarkjenkinsx.com/outside.html
Technorati Tags: innovative marketing, marketing, innovation
Stories, philosophy, doodles and just about a bit of everything
A idea for the future...
I live in Bangalore... And the traffic sucks...
How about reducing the congestion on the road by building dedicated multi-level parking lots across the city?
Revenue: Advertising and ticket charges, maybe a small mall like space in the ground floor, other paid services like car wash, tyre stores, car stickers etc...
Think about it... If you want to discuss this idea with me, mail me...
(By the way, I have thought a lot more on this. This post is only to capture this idea and find some like minded folk.)